PPC online advertising has several criteria to increase the conversion rate. You can find and find a lot of information on the Internet about how to increase the conversion rate in PPC. However, you will discover and learn basic success tips to increase this conversion rate and win the PPC online advertising game. Those tips are perfectly suitable for entrepreneurs, or even affiliate marketing entrepreneurs, who are using PPC online advertising to drive quality traffic to their website. With those tips, opportunities have opened and increased to convert visitors into buyers.
1. Establish trust with your visitors. In order to provide visitors with the convenience of making purchases, trustworthy becomes a major role in this situation. You must establish trust, credibility, and credibility for your visitors to the website. Basically, you can start in person with your visitors on the website. Being personal proves that this is one of the most effective ways to gain trust from other people.
2. Solve the visitor problem. It is clear that people are searching for solutions to their problems on the Internet. To convert those, you have to find solutions, answers and how to know about them to ensure that they will be beneficial with those solutions on your website. It is easy for you to convert customers into visitors if you can serve a solution for them or provide a solution for what they are looking for.
3. Make a solid recommendation. For internet entrepreneurs, especially affiliate marketing entrepreneurs, providing solid recommendations to visitors is a great way to turn them into buyers. Along with a solid recommendation, you must provide reasons, strong recommendation, unbiased review, and straight forward comparison. Many types of research show that concrete recommendation is a powerful way to facilitate visitors to make their purchases on the website. Nowadays, shoppers are looking for reviews, comparisons, and information before making any purchase on the Internet.
4. Identify landing page targets. With a clear picture of landing page goals, it is easy for you to drive visitors and turn them into buyers. You must identify landing page goals such as sales activity, membership and download area. Also, with those goals, you can write powerful and accurate ads towards the landing page. The rule of thumb is that you should have only one objective per landing page. This means that your landing page must have one goal at a time.
5. Visitors arriving at the correct landing page. There is no doubt that you have to drive visitors to the right landing page based on the given focus keyword. For example, if you use keywords for review products, then it is a perfectly good idea to drive visitors to the review page instead of the sales page. With the wrong landing page, you are losing money to your visitors and driving them.
6. Put your keywords in the landing page. Obviously, you run visitors from the PPC search engine based on the given keywords. Then, you must insert your keywords into the landing page such as the title, meta tag, title, content, or footer. It has been proved that visitors are always looking for their search keywords on the landing page initially. You need to capture those keywords with catchy keywords phrases or sentences that are embedded with your keywords. Many studies show that you have about 15-20 seconds to load a landing page and grab visitors’ attention. With this result, it is a great idea to include your keywords in your title, title, and content.
7. Optimize the landing page. There are many resources for optimizing your landing page on the Internet. Basically, the most recommendations are: (1) simplify site navigation to the landing page (2) create professional and quality web pages (3) optimize the landing page with keyword-rich web sites and (4) Optimize performance of loading, robustness and reliable web pages.
8. Analyze and evaluate landing page performance. This tip is most important for you to win a PPC online advertising game. Without analysis and evaluation, you will lack effectiveness to improve performance in your PPC advertising campaigns. In the PPC online advertising world, to maximize your profits and return on investment (ROI), you must monitor, track, evaluate, and test everything in PPC advertising campaigns. With appropriate testing, you will get high performing keywords, ads and landing pages. In addition, there are a lot of analysis tools on the Internet to help you monitor, analyze and evaluate the performance of a web site or even a landing page.
Final thoughts, PPC online advertising has proven that it is one of the most effective internet marketing strategies to drive quality traffic to a website. And conversion rate value plays a major role in your success in PPC online advertising. To increase conversion rates in PPC online advertising, the keys to your success are: (1) establish trust with visitors (2) provide solutions to visitors (3) make concrete recommendations for each product (4) landing page goals Identify (5) lead visitors to the correct landing page (6) insert your keywords into the landing page (7) optimize the landing page and (8) evaluate the performance of the landing page. With those keys, you are increasing the conversion rate in PPC online advertising.